Holidays are the kind of occasions that help people connect with brands across space and time. Therefore, the healthcare sector must celebrate and send out holiday greetings even without reaching the masses. There are instances where companies find it hard to come up with a big idea for their campaigns.
Greetings on special holidays can help in such times, targeting everyone instead of a specific medical-advice seeking an audience. A strong message it sends is that we aim to spread happiness beyond just revenue.
A little empathy goes a long way!